BP Market
BP Market’s logo and branding reflects their simple and accessible approach to local food delivery.
This unique service is offered by the regional restaurant chain, Boiling Point. Customers can order ready-to-cook meal kits,
and some ready-to-eat foods and select grocery items beyond what’s found in their restaurants by following a surprisingly
simple step-by-step sequence.
The logo’s clean, modern, and legible lowercase typography and bright clear colors and shapes help convey this simplicity
in a friendly and approachable way. It builds on the established trust in Boiling Point as a brand. We designed it to be easy
to recognize and remember, and to be versatile and scalable across different platforms and media.
